Este é sobre a parte superior, realmente. Que realmente lhe diz que eles vendem um hambúrguer vegetariano quimicamente processados com quem sabe o que fazer danos incalculáveis ao seu corpo. Sim pessoal, sua acontecendo bem debaixo de nossos narizes. Onde diabos é verdade na publicidade nos dias de hoje? Temos alguns dos melhores carne bovina do mundo em uma indústria que está sofrendo. No AIM estaremos à direita para este – isso é uma promessa.
equipes do CSIRO com magnata takeaway para fazer ‘carne falsa’ comida rápida
Australia’s national science agency, the CSIRO, has teamed up with the billionaire behind an Australian fast food chain to make and market a plant-based alternative to the beef burger, dubbed the Rebel Whopper.
The legume-based burger patty is the creation of plant-based meat start-up, v2food, which is a joint venture between the CSIRO and Hungry Jack’s founder, Jack Cowin’s Competitive Foods Australia.
With the science agency’s help, v2food’s burger patty aims to mimic the taste and texture of real beef and contains added fibre and nutrients.
Some beef producers are calling for meat-related branding to be removed from such products and a public health researcher has cautioned against assuming they are a healthier alternative.
Targeting meat lovers
No início deste ano, US-based fast food giant Burger King, of which Hungry Jack’s is a franchisee, began trialling a similar product called the Impossible Whopper and other companies are following suit.
Na Austrália, the number of meat-free burger products increased by 289 per cent between 2010 e 2019, according to the George Institute for Global Health.
The CSIRO projects the plant-based protein industry in Australia to be worth more than $6 billion by 2030.
Contudo, Mr Cowin said the plant-based protein industry was not an enemy of the existing beef industry.
“We sell 30,000 tonnes of meat and we hope to be able to continue to sell the same amount of beef as we always have,” ele disse.
Mr Cowin said “flexitarians”, or consumers who eat both meat and plant products, were an emerging and important market.
Nick Hazell is the founder and chief executive of v2food and he said the impetus for the venture was the world’s unsustainable growth in meat consumption.
“The population is growing towards 10 billion and meat consumption is also growing per capita. When you do the maths, it’s actually impossible for us to feed the planet,” ele disse.
Mr Hazell said plant-based meat products also created an opportunity for Australian grain growers who could capitalise on a growing demand.
Calls for caution
No início deste ano, the National Farmers’ Federação (NFF) called for more clarity around labelling products related to milk or meat.
Those concerns were echoed by Tony Seabrook, president of the agricultural lobby group Pastoralists and Graziers Association of Western Australia.
Mr Hazell said the plant-based burger patty was marketed as being “better for you and better for the planet”.
“Meat is a valuable source of protein, vitamin B and iron, and if we’re going to replace the meat in a particular meal then we need to deliver all of that.”
Contudo, Curtin University nutrition and public health researcher Christina Pollard warns against the assumption that ‘fake meat’ is healthier than the real thing.
Ela disse que os consumidores devem verificar os valores da lista de ingredientes e nutrientes de produtos livres de carne antes de comprar em seus benefícios de saúde supostos.
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